Noya x 80 Proof Ultra
With over 2,000 m² hall and maximum capacity of over 1,500 pax, NOYA is the biggest night club in Southeast Asia.
NOYA is the only club in Southeast Asia boasting the L-Acoustics K2 sound system, making its debut in Indonesia. This is the same world-class audio technology used at Tomorrowland Festival, delivering a powerful and immersive auditory experience unlike any other. NOYA features over 1,000+ lights in a fully synchronised display to elevate every moment, creating the biggest lighting show in Southeast Asia.
With breathtaking visuals, cutting-edge sound, and a dynamic atmosphere, every night at NOYA is a masterpiece of entertainment.
About the Noya x 80proof
Time Frame
This project took almost 3 sprint. And 1 sprint for additional feature in the future improvement
Team
Aldo
IOS Developer
Dharmana
Android Developer
Ringga
Back-end Developer
Arya
Full Stack Developer
Tools
Project Overview
As we discussed with stakeholders and project manager we found out that some of the pain points and request for creating this new amazing app
Technical & Operational Challenges
Potential risk: During peak nights, the app could experience slowdowns due to high demand on the ticketing system.
Solution direction: Build a scalable backend and offline QR verification to prevent delays at the entrance
Accessibility & Inclusivity
Potential risk: Casual visitors may feel excluded if features are designed only for regular club members.
Solution direction: Ensure the app offers value for both first-timers (e.g., free welcome shot) and regulars (e.g., loyalty tiers)
Design Goals and Challanges
As we discussed with stakeholders and project manager we found out that some of the pain points and request for creating this new amazing app
Technical & Operational Challenges
Potential risk: During peak nights, the app could experience slowdowns due to high demand on the ticketing system.
Solution direction: Build a scalable backend and offline QR verification to prevent delays at the entrance
Wireflow
Registration
Reservation
Promo
Redeem Rewards
Research Competitive Analysis
In addition to our discussions with stakeholders, bar staff, and potential customers, we also conducted a competitor analysis of similar apps with comparable goals, including:
80 Proof Ultra
Holywings
As a sister company of 80Proof Ultra, this app needs to remain aligned with its counterpart to ensure consistency while reducing effort in both design and development. Moreover, 80Proof Ultra has already established a strong benchmark for features and functionality, which serves as a standard for this app to build upon.
Holywings is one of the leading players in the nightlife industry, and their app provided significant insights during our research. Its wide range of features demonstrates the potential of a comprehensive nightlife platform; however, the level of complexity may overwhelm users and dilute the core experience. From our analysis, only selected features that directly enhance convenience and user engagement are worth adapting for our nightclub app
Black Owl
Black Owl is also a major player in the nightlife entertainment app space, and it has served as a useful reference for identifying and mapping out the features that might be needed in our app. However, its design feels outdated, the interface lacks visual appeal, and the app is prone to occasional crashes. These shortcomings present opportunities for us to improve upon the concept by delivering a more modern, stable, and user-friendly experience
The customers are happy with the launch of the app and it sync with the theme of the club itself, ultimately it can perfectly cater their needs and also compatible with third party vendors such as barcodes and LED screens.
Takeaways
We recognize the need for additional staff training, particularly when using our platform’s CMS to input customer names for drinks and reservations, as this has occasionally caused minor issues. Another area for improvement is our backend system, which should be optimized to load customer data more quickly. Initially, we underestimated the level of excitement and the high volume of users engaging with our app
Results and Impact
“As a UI/UX designer, my life is a constant battle between what looks cool and what actually works”
