Neo Wish by Bank Neo Commerce

This project presents a fun and engaging way for people to save money while still enjoying the benefits of interest at the end of the period. We’re designing this product to feel more personal and meaningful for the audience, for example, helping them save for a family dinner or buying thoughtful gifts. To make it even more appealing, we’ve added a colorful and vibrant touch, ensuring it looks as attractive as it is practical.

About Neo Wish

Time Frame

The MVP was completed in 2 sprints, followed by iterative improvements.

The Team

Best

Project Manager

Marfin

Android Developer

Aldo

IOS Developer

Falah

Back End Developer

Tools

In line with our goal of increasing profitability by encouraging users to deposit on our platform, we are introducing a deposit program that offers highly attractive interest rates within a short time frame. This program is thoughtfully designed to be both visually appealing and personalized, fostering a sense of emotional connection and trust with users, which in turn strengthens their engagement and loyalty. The great thing is user can stop and withdraw their deposit whenever they want, no string attached

Project Overview

In this project we maximised the mascot of Neobank itself which is a cat, we make it into different kind of gesture that mocks a real person. We try to added some activities like common people have when they try to save up their money, such as

Family Treats
Dinner
Quick Vacation
New Gadget
Presents
Make your own wish (editable)

Design and Challange

Wireflow

Create a wish first Time

Share it

Withdraw

Stop Wish

We’ve received numerous positive reviews about Neo Wish, as it offers an alternative way to save and invest money with very low risk while still providing returns similar to regular deposits. Moreover, there are no penalties for early withdrawals, giving users greater flexibility. Many users quickly become familiar with the intuitive interface, and some even download the Neobank app specifically to access this feature

Result and Impact

We decided to introduce more themes that resonate with people, such as New Year’s Eve, Chinese New Year, and Ramadan. These relatable themes help create a stronger emotional connection with users. We also discovered that people are more interested in simple, hassle-free ways to save money—especially when those options offer greater benefits and rewards.